MILLIANNA just participated in the Chicago One Of A Kind Chicago Spring Show and Sale last weekend! Arianna and Sharmilla had a really great time explaining and showing the collection to new MILLIANNA fans! Shows like this one in Chicago, are a fantastic opportunity to speak directly with the end consumer (you!), and understand what works in our collection, and what doesn't. Sometimes customers will see things that we don't - and we always take into consideration this customer feedback. Depending on the comments, Arianna and Sharmilla will actually go back to the drawing board at times and tweak designs! These shows are also the perfect space to show how the whole collection works together! Generally, boutiques will only purchase a few styles for their retail stores, and so customers don't often have the chance to see the story behind a piece.
This was also Arianna and Sharmilla's first time in Chicago - and the city was so fun and welcoming! We'll be back next spring in Chicago, so if you have any recommendations on where to go, see or eat, send us an email at support@millianna.com.
Some pics of our booth in Chicago!
